Book your clients in advance now to benefit from today’s favorable pound to dollar exchange rate


For several decades, consumers could always count on cheap last-minute rates for hotels and airfares when traveling abroad. Those days are over, at least for anyone traveling to the UK, where the dollar is now at a 40 years tall against the pound sterling, according to Avanti Destinations, a wholesale tour operator specializing in tailor-made independent travel.

That’s good news for travel advisors who book with tour operators like Avanti, who lock in the total vacation price using current exchange rates once a booking deposit is made.

“Customers who might be able to book their own stays in London will pay a premium for hotels today as it is a very busy time for tourism – both business and leisure – and demand for hotels is very high,” said Paul Barry, CEO of Avanti. destinations. “Hotel rates are more than double what they have been in the past. But if travel advisers are letting customers know that booking travel in advance can get them dramatically lower hotel rates that also benefit from today’s strong dollar against the pound, they can help these customers save a lot of money.

In addition to guaranteeing favorable exchange rates, booking in advance also guarantees many more choices for accommodation and sightseeing, especially quality private tours with qualified guides, which are in short supply. Avanti offers 36 private tours and experiences in London alone, a total of over 70 in England, Scotland, Wales and Northern Ireland.

Many reasons to visit the UK in 2023

UK tourism is recovering faster in the UK than elsewhere in Europe for a number of reasons. First, the pound’s fall against the strong dollar makes it more affordable than ever for Americans. Second, it is among the most vaccinated countries in Europe. Third, special events that were canceled in 2020 and 2021 and toned down in 2022 are in full swing in 2023.

“There are so many reasons why Americans should visit Britain,” said Paul Barry, CEO of Avanti Destinations. “The first is that English is the norm, even if it’s with a different accent. Television programs and films had made much of the United Kingdom and its history familiar to American audiences. For gardeners, England is a sort of Holy Grail, as it is for lovers of theater and literature. The diversity of natural and historic landscapes that make up England, Scotland, Wales, Scotland and Northern Ireland allow for self-guided family explorations. Whatever the time of year and their interests, Britain will delight your customers on their first trip and keep them coming back for more.

The UK is Avanti’s second best-selling destination, after Italy, so far this year. London is the third most popular city among advisors booking with Avanti, after Rome and Paris. Other UK cities that attract the most bookings to England are Liverpool, Bath, York, Manchester, Oxford and Shakespeare’s Stratford-upon-Avon. In Scotland, the most popular destinations are Edinburgh, Inverness, Glasgow, Isle of Skye, St. Andrews (home of golf), Aberdeen and Stirling.

Among the many special events taking place in Britain in 2023: Robert Burns’ Night (Scotland-wide) on January 25; St David’s Day (patron saint of Wales) 1 March; Glasgow (Scotland) International Comedy Festival from March 1 to 15; Cheltenham (England) Jazz Festival from April 26 to May 1; the Chelsea Flower Show (London) from May 23 to 27 (just before the coronation of King Charles II on June 3); Wimbledon Tennis Tournament (London) July 3-16, Henley Royal Regatta (London area) July 27-2, Jane Austen Regency Week (Hampshire, South East London) June 17-25, Ascot Races du June 20-24, British Open Golf Tournament (St Andrews, Scotland) July 16-23: Edinburgh Royal Military Tattoo August 4-26, Notting Hill Carnival (London) August 27-28; Edinburgh’s wacky Fringe Festival from August 4-28; Jane Austen Festival (Bath) from September 8 to 17; Bonfire Night/Guy Fawkes Day (all of Britain) November 5th and others.

For more information on bespoke independent travel to Britain 365 days a year, log on to the newly revamped advisor portal or call 1-800-422-5053 to speak with an expert travel consultant.

From the sponsor:

Since 1981, Avanti Destinations has been selling independent travel products and bespoke holidays in Europe and the UK, North Africa, the Middle East, Asia and Central and South America. exclusively through travel advisors. The Portland, Oregon-based wholesale tour operator offers a wide range of FIT (Independent Travel Abroad) components to travel agents only, including flights, trains, rental cars, hotels, hard-to-find tours/attractions, transfers and experiential travel. options. Avanti specializes in handpicked, locally owned hotels in cities large and small, and connecting all elements of complex, multi-destination itineraries. The company also creates complete packages for personalized groups of 15 to 100 passengers. For more information:


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