J/PR wins roundup of luxury travel and hotel clients

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LONDON — Specialized travel agency J/PR has won a series of new hotel and resort clients around the world, including the launch of two luxury hotels in Paris under a joint contract between US offices and British from the agency.

The agency will support Hôtel Dames des Arts, which will open next month, and Hôtel Des Grands Voyageurs, which will open in spring 2023 – both of which have the same owner – with a public relations campaign to launch the two hotels in the UK and US markets, including the media. relationships, influencer relationships, brand collaborations, creative partnerships and programming.

J/PR has also gained a number of other hotel clients in recent weeks, including becoming the first public relations agency for the independent five-star Hotel Romeo in Naples, the US and the UK. The agency’s UK office also won The Lakes By Yoo in the English Cotswolds; Eden Roc Cap Cana in the Dominican Republic; and the luxury boutique hotel Eliamos in Kefalonia, which will open next year.

The UK office now has a team of 10, after J/PR, which has around 100 people across five US offices, acquired luxury travel PR firm Sadler & Co a year ago. The agency is co-led in the UK by Sarah Richards (pictured, right), former managing director of Sadler & Co, and Emma Hartland-Mahon (right), who had worked at J/PR in New York for 11 years before moving. back to London to set up the agency’s UK office just before the pandemic hit.

Richards told PRovoke Media: “Emma and I worked together years ago at another travel agency and stayed in touch. When we met just after the first lockdown was lifted, we talked about joining forces, as we had a similar client list of independent family properties and were focused on influencers and brand partnerships rather than relationship with traditional media.

“We’ve completed the full acquisition and we’ve been running the show together for a year now, winning so many new deals, working on fun campaigns with clients who have interesting stories, and increasing tenures to cover brand work. , real estate and lifestyle PR. The year ahead is going to be amazing: bookings are back with vigor and people really want to travel.

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