It’s been a while since I checked in with you all, but know that I haven’t forgotten.
If you don’t mind, I’d like to think a bit, because we’ve been working a lot. September 17, for example, marked the 14th anniversary of Hotel News Now. Soon we will be able to drive.
Additionally, the Hotel News Now team recently returned home from an internal meeting with our press team counterparts from CoStar News, Thomas Daily and BusinessImmo in Washington, DC, and Richmond, Virginia.
While we were with our teammates, we had the chance to experiment with a story format we hadn’t yet set foot in: podcasts. While we are used to video interviewslike these below, it was new to us.
Our mission was centered on the theme “Every building has a story”. From there, we teamed up, researched a building of our choosing, wrote a script that brought the structure to life through audio, and recorded it.
We quickly realized we had the ability to successfully produce podcasts in-house. If you remember Hotel News Now had ours offsite staff meeting at the end of August, and podcasting was one of the topics we were all interested in.
I think our team is ready for more changes as we enter our 14th year. Take for example, we launched a new bi-weekly newsletter Europe, Middle East and Africa today. You can subscribe to it here.
In a way, I think we are progressing to reach a wider audience. This is our age of teenage angst, after all.
However, I would love to hear feedback from those of you who consume our content on a daily basis. Would you be interested in listening to fast podcasts? Are there any topics you would like us to discuss in more depth or have industry leaders invited to speak? Aside from the idea of a podcast, is there anything else you would like to see in our existing content?
Studies show this average listening time is highest when podcasts are less than 5 minutes long. We know our audience has busy schedules. You all deal with day-to-day operations — and some deal with a hurricane.
But if we can provide our audience with animated audio-based storytelling, and maybe even some comic relief in our daily news, I would consider that a win.
Here is a list of hospitality podcasts already there. The NextGen in Lodging podcast by Davonne Reaves, Chris Henry and Omari Head is a newer one that I’m especially looking forward to tuning into.
As always, we are open to comments and suggestions on how we can better serve our readers. Thank you for your continued support. Send me a note via E-mail, Twitter or join me on LinkedIn.
The opinions expressed in this column do not necessarily reflect the opinions of Hotel News Now or the CoStar Group and its affiliates. Bloggers posted on this site are free to express opinions which may be controversial, but our aim is to provoke thought and constructive discussion within our community of readers. Feel free to contact an editor with any questions or concerns.
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