Sydney hotels will benefit from an exceptional line-up of events

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Corporate events are returning to NSW in droves with over 70 business events booked for Sydney alone by the end of 2023, according to Business Events Sydney (BE Sydney).

BE Sydney CEO Lyn Lewis-Smith met with 30 chief executives from Tourism Accommodation Australia and the Accommodation Association’s leading NSW hotels this week to discuss events planned for the city over the next 12 months.

Trade events – conferences, exhibitions and corporate meetings – were worth A$10.4 billion a year to the New South Wales economy in 2019, of which A$5.7 billion was spent in the Sydney metropolitan area, according to a new report from EY.

TAA NSW CEO Michael Johnson said events will play a huge role in the recovery of hotels in major cities.

“There are 31 major events booked this year and then another 41 locked for 2023 – 16 of those events will have over 1,000 delegates and seven will have over 2,000 delegates,” he said.

“This is exactly the kind of news our city hotels need after two very difficult years.”

BE Sydney also reported that the NSW Government is offering to fund up to $60,000 per business event with 100 or more delegates to be held in 2023 in Greater Sydney, Newcastle or Wollongong as part of the third round of the Accelerate Fund.

“Ms. Lewis-Smith explained that there was $60,000 in matching funding available for trade events held between January 1 and November 30, 2023,” Johnson said.

“The funding is used to offset venue costs for the organizer and is a great initiative that will hopefully make what already looks like a stellar year even better.”

Johnson praised BE Sydney’s work in supporting the return of commercial events to the city.

“Commercial events bring locals and visitors to cities, support accommodation and hospitality, and play an important role in restoring trust,” he said.

Beyond corporate events, Sydney can also expect a busy calendar of music, arts, cultural and sporting events this summer.

On the sporting side, there are the 2022 UCI Road World Championships, the FIBA ​​Women’s Basketball World Cup, the Sydney Super Cup, the 2022 ICC T20 World Cup and the Spring Racing Carnival. Other events include two Bruno Mars concerts at the newly opened Allianz Stadium, Opera on Cockatoo Island, the opening of the Sydney Modern Art Gallery in NSW, as well as Sydney WorldPride.

Tourism Minister Ben Franklin expects these major events to bring millions of visitors to the state and return more than $500 million in visitor spending to the economy.

“We are delivering on our promise to make NSW Australia’s premier event destination and give people the opportunity to see the best athletes, artists, sportspeople and musicians here in Sydney,” Franklin said.

“Our summer of major events will grow New South Wales’ visitor economy, create jobs and secure a brighter future for our state.”

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