Aleph Hospitality expands its presence in the Middle East


Earlier today, at the Future Hospitality Summit (FHS) in Dubai, Aleph Hospitality announced that it was consolidating its presence in the Middle East with the signing of the company’s first hotel management agreement in Doha, Qatar, and the planned opening of its office in Saudi Arabia. .

Located in the Ben Mahmoud district of Doha and set to open in time for the FIFA World Cup in Qatar next month, La Maison comprises three towers comprising 448 rooms and serviced apartments, a health club, a swimming pool, numerous food and drink outlets, including a rooftop cafe, as well as retail outlets, two banquet halls and several meeting rooms.

Bani Haddad, Founder and Managing Director of Aleph Hospitality, said: “Following our rapid growth in Africa, which has seen us enter three new countries this year alone, I am delighted that we are starting our operations in Qatar and that we further expand our footprint in the Middle East. with a property of this magnitude. We welcomed veteran General Manager Anders Johannesson and the majority of his management team to La Maison earlier this month, and we are all ready to open on November 1, in time for the start of the World Cup.

Aleph Hospitality, which has targeted 50 hotels in the Middle East and Africa by 2026, manages hotels directly for owners, either as a franchise for branded properties or as a white label operator for luxury hotels. independent brands.

To support its rapid growth in the Middle East, Aleph Hospitality will open its office in Saudi Arabia in the fourth quarter of this year. “We are really excited to open our office in the Kingdom,” commented Jad Shamseddin, COO of Aleph Hospitality. “Saudi Arabia’s hospitality sector is growing at an incredible rate and has become not only a regional hub but a global player in line with Vision 2030. With the country’s bid for Expo 2030 in Riyadh and the development of the many giga projects across the UK, the travel, tourism and hospitality industry is on a fast track and this is reflected in the surge in demand we are seeing for management services by third parties. We look forward to being on the ground with our team by the end of the year and are committed to developing the hospitality sector in the Kingdom.


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