Black Coral Consulting expands its portfolio of elite hotel clients

  • As the company celebrates its first anniversary, founder Judith Cartwright says the industry’s appetite for business expertise has never been stronger, with developers, operators, asset managers, groups catering, OTAs and IT companies among its growing list of clients.

Dubai, UAE: Black Coral Consulting, a specialist consultancy providing innovative revenue optimization solutions to the ultra-luxury hospitality industry, has seen an acceleration in demand for its bespoke services within 12 months following its launch.

The UAE-based company, which celebrates its first anniversary this month (September 2022), has expanded its portfolio of elite hotel clients to include hotel and resort developers, operators and managers of assets, restaurant groups, online travel agencies (OTA) and IT solutions. suppliers in key markets spanning the United Arab Emirates, Saudi Arabia, Europe, Australia and the United States, reflecting the industry’s growing appetite for this type of business expertise.

Led by experienced commercial manager Judith Cartwright, Black Coral Consulting works with hotels, resorts, attractions, spas and F&B businesses – in development or already in operation – and other travel and tourism related businesses , to create a roadmap for business success. From identifying new revenue streams to turning unused space into revenue generators, she helps unlock their profit potential, often in unconventional ways.

His maverick approach has paid off, with Black Coral Consulting’s client list rapidly expanding and diversifying to include companies such as UAE-headquartered hotel operator JA Resorts & Hotels, developer real estate GCC Deyaar, OTA Luxury Escapes and Azmont Investments, which owns Portonovi. Resort in Montenegro.

“I started Black Coral Consulting a year ago when the one constant, in the wake of the pandemic, was change, forcing travel and hospitality businesses to recalibrate and in some cases reinvent themselves. At times like these, a Total Revenue Management expert is their best friend, taking a holistic approach to evaluating their business or assets, then drilling down into the details to optimize every space and system in operation,” says Judith Cartwright , Founder and Director Director, Black Coral Consulting.

“Over the past 12 months, I have witnessed a shift in mindset, with businesses ranging from hotels and resorts to dining venues, attractions and spas, realizing the importance of a solid business strategy as the guardian and cornerstone of their business, driving efficiencies and generating revenue.. My ambition is to help businesses create a culture of revenue optimization and during our first year in business, Black Coral Consulting has been successful in helping hospitality and travel companies understand and achieve this goal.

“Over the next 12 months, my goal is to build on this momentum, educating the market on the pivotal role a revenue management consultant can play in setting up businesses to succeed, in a way that they might not have considered, working with designers and architects in the design phase of the hotel project, ensuring that each space generates maximum revenue per square meter, to help OTAs better understand hotel contracts,” she added.

Over the past year, Black Coral Consulting has worked with a wide range of clients, with asset performance audits and reviews of systems and platforms in high demand.

His strategic advisory work has included auditing the performance of hotel assets for developers such as Deyaar in the United Arab Emirates and Azmont Investments in Montenegro, developing business strategies to help Luxury Escapes secure more accommodation deals with the industry hotelier and working with a Saudi-based catering company to audit its structure and ecosystem of tools related to customer journey, food costs, etc., and menu design and engineering. Black Coral Consulting is also collaborating with SAS to develop the first business intelligence and revenue management tool for the spa and wellness hotel sector.

Daniel Monk, Director of Sales and Distribution, Luxury Escapes, said, “Black Coral Consulting held an in-depth workshop with our team on business strategies for hotel contracts and it really opened our eyes to how the revenue management in the hospitality industry and who makes the decisions. Armed with this knowledge, we are in a better position to negotiate and collaborate with our hotel partners to optimize revenue for both parties. Judith also helped us develop a tool that facilitates the contracting process, demonstrating to current and potential hotels how Luxury Escapes can offer additional room nights. The expertise, knowledge and training of Black Coral Consultancy has proven invaluable, having changed our mindset and delivered results.

The immediate success of Black Coral Consulting can be attributed to Judith’s over two decades of experience in senior sales roles for major hotel brands.

Prior to founding Black Coral Consulting, she was Global Senior Vice President of Revenue Management and Distribution at Kerzner International, responsible for the Atlantis, One&Only and Mazagan brands, encompassing resorts, hotels, F&B outlets, spas and attractions. Here, Judith’s innovative business strategy has generated double-digit growth in key revenue streams.

When hospitality companies hire Black Coral Consulting, they work directly with Judith, benefiting from her extensive experience and extensive portfolio of specialist services, which also includes advice on pricing, budgeting, inventory optimization and best practices. , crisis management and the creation of tailored strategic guidelines.

Judith also trains talent and leads workshops to help travel hospitality companies embed revenue optimization into their corporate culture. Coaching hospitality executives is one of his strengths, helping them build business roadmaps to optimize revenue and understand the critical role revenue optimization plays in growth.

Judith is a board member of the Revenue Management Advisory Council for International Association of Hotel Sales and Marketing (HSMAI) and is a regular speaker at global hospitality industry conferences and events.

For more information about Black Coral Consulting, visit


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About Black Coral Consulting

Black Coral Consulting, led by experienced sales manager, Judith Cartwright, provides revenue optimization consulting services to the hospitality industry. The UAE-headquartered consultancy works in partnership with clients from ultra-luxury hotel groups, resorts, restaurants and beverages, spas and attractions to leverage their profit potential in all sources of income. Services provided include development of innovative business strategies, audit and variance analysis, system and platform review, advice on pricing, budgeting and inventory optimization, crisis, creation of bespoke standard operating procedures, training and education of the sales team, etc. Black Coral Consulting has a proven track record of success, based on Judith’s two decades of expertise in leading commercial roles for renowned hospitality companies.

About Judith Cartwright

Judith has over 20 years of experience in the hospitality industry, working closely with the management of major hotel groups to achieve unprecedented results by taking an innovative and disruptive approach to traditional revenue management. Most recently, Judith was Global Senior Vice President of Revenue Management and Distribution, responsible for the Atlantis, One&Only and Mazagan brands, encompassing resorts, hotels, food outlets, spas and attractions. At Kerzner, Judith led a revenue-enhancing business strategy and culture that drove double-digit growth in key revenue streams. Judith passionately believes that with the right education, training and focus on unrealized growth opportunities, revenue management should be an indispensable tool for any management team in the hospitality industry. She has proven adept at leading businesses through difficult circumstances and unforeseen crises, identifying opportunities for new revenue streams. Judith has successfully worked within an organization to become a trusted strategic advisor on business operations, in addition to leading highly effective teams capable of maximizing revenue and developing the best distribution platforms. With the launch of Black Coral Consulting, Judith is excited to use her wealth of experience to help her clients thrive and succeed in unprecedented times.


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