The strategic communication company Sefiani welcomed six new clients.
Leading strategic communications firm Sefiani has welcomed six new clients to the agency, spanning the sustainability, technology, hospitality and financial services sectors.
For Optima Technology, which has market-leading ESG sustainability data and reporting solutions that help bridge the trust gap in net zero data and enable investors, consumers and other stakeholders to identify companies that are truly sustainability, Sefiani was retained to implement an integrated communications strategy and thought leadership program to raise awareness of the company’s capabilities.
Mullion Group’s FLINTpro is a unique data integration SaaS product designed to measure, forecast and report earth-related carbon and greenhouse gas emissions for climate positive decision-making. Sefiani is working with Mullion Group to develop a strategic communications framework and support upcoming fundraising events.
Gardening Responsibly – a science-based initiative, supported by the NSW government through its Environmental Trust which aims to protect Australia’s natural landscapes – has engaged Sefiani to lead a behavior change campaign focusing on sustainability. Through influencers, social media and earned media, the campaign will encourage people to select plants for their garden that pose a low risk of impacting Australian biodiversity.
Sefiani has been appointed communications partner of MA Hotel Management, the values-driven hospitality group that owns and operates 25 community-driven hotels on Australia’s east coast. These include iconic locations such as The Beach Hotel Byron Bay, The Brunswick Hotel and Kinselas Hotel, Sydney. Sefiani was retained to support the company’s growth aspirations by creating market-leading omnichannel communications strategies that showcase the company’s contribution to the communities in which it operates.
Sefiani will also leverage his considerable experience in financial services communication to raise the profile of new non-bank lender Central Real Capital which provides residential and commercial mortgages and co-development of real estate assets; and for Generation Life, Sefiani will work closely with company CEO and former Olympian Grant Hackett in a campaign to educate financial advisors and retirees about the new investment and annuity product LifeIncome.
Sefiani Managing Director Mandy Galmes said, “As agents of change, the Sefiani team thrives when working with purpose-driven companies and brands. Many of the organizations we work with are at the crossroads of innovation in sustainability, technology and social purpose. It is extremely gratifying to work with these organizations and to tell how they contribute positively to business, society and the planet. »