Mattias Lira joins Crystal Cruise as SVP sales & guest services


He is based in the Miami office, reporting directly to President Jack Anderson, who called Lira a’luxury cruise industry leader with expertise in developing relationships across global sales channels including trade, charters, and meeting and incentive groups.

Anderson added, “He appreciates the incredible value of travel advisors and will build strong relationships, working with reservations and sales support to stay focused on customer satisfaction.”

Former Vice President of Passenger Services and Consumer Sales

Lira most recently served as Vice President of Passenger Services and Consumer Sales at Silversea, having worked his way up through the ranks from his position as Director of Consumer Sales – Americas in 2014. Previously, he was Chief sales team at Norwegian Cruise Line, where he spent nearly five years, including jobs as personal cruise consultant and room service supervisor/assistant restaurant manager, aboard the Pride of America.

Lira said he “has long admired the innovative leadership and vision of Geoffrey Kent and Manfredi Lefebvre”. “Under their ownership, Crystal Cruises is beginning a very exciting new chapter. I am personally committed to rebuilding the travel partner relationships that have made Crystal an industry leader and a favorite of customers and travel advisors with the best support in the industry.

Will work closely with Bernie Leypold

Lira added, “On the operations side, my goal is to work with Bernie Leypold, SVP of Hotel Operations, to bring back the personalized service that has built Crystal Cruises’ reputation in an even higher form. Larger suites and public areas with fewer guests are designed to allow for the best cuisine and service at sea.’

This comes hot on the heels of the appointment of Lee Quittner as Director of Consumer Sales, also based in Miami.


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