Extensive loyalty program gives ultra-high net worth clients access to world-class locations
NEW YORK, June 21, 2022 /PRNewswire/ — Bank of America today announced the availability of exclusive travel experiences for ultra-high net worth customers through Indagaré, a members-only boutique travel planning company. The relationship offers clients, including Merrill and Private Bank clients, behind-the-scenes access to unforgettable locations, as well as unique virtual experiences.
“We are always looking for new ways to reward our customers who have built a deep relationship with us,” said Andy Sieg, chairman of Merrill Wealth Management. “Indagare allows us to deliver unique adventures and take the benefits of Bank of America Preferred Rewards membership to the next level with memorable experiences.”
This relationship with Indagare was formed as part of the most recent enhancements to Bank of America Favorite rewards program, which has nearly 10 million members and offers benefits and perks based on a customer’s overall relationship with Bank of America and Merrill. The company recently unveiled two new program levels for high net worth and ultra high net worth clients. Indagare Travel Experiences are available exclusively to Diamond Honors Members – Customers with $10 million and more on their Bank of America and Merrill bank balances. Qualified clients can sign up for these unique experiences through their Merrill or Private Banking advisory teams, or by visiting the Preferred rewards page for Diamond and Diamond Honors members.
“Our customers often share with us their passion for travel and the desire to fill their free time in a meaningful way,” said Katy Knox, Chairman of La Banque Privée. “Through this new relationship, we are helping our clients create unforgettable experiences and lasting memories with their family and loved ones.”
According to new data from the Bank of America Institute, despite the challenges of rising inflation, households continue to spend at a healthy pace, with spending on services such as travel, recreation and entertainment continuing to grow d one year to the next. Airline spending growth on the back of higher revenues is particularly strong, up more than 50% year-over-year in May 2022due to pent-up demand for travel and entertainment services1.
“We are thrilled to partner with the class-leading Preferred Rewards program to bring these extraordinary travel experiences to Bank of America customers,” said Melissa Biggs Bradley, Founder and CEO of Indagare. “Each has been designed to unlock special access and offer unique perspectives that surprise and delight, and redefine the way we experience the world and our place in it.”
Indagare’s experiences transport Bank of America customers to incredible environments around the world, in person or virtually. For examples:
The ultimate Napa Valley journey, a celebration of the best of the region, including the chance to meet the Harlan family and tour their renowned estates with them, over the course of four days – it’s a rarer opportunity than a bottle of Harlan Estate 2015 , one of eight versions of Harlan to have received a perfect score of 100 points from Robert Parker.
“The Best of Private Paris” invites you to discover many hidden treasures – monuments, private residences, artists’ studios, etc. – in the company of the owners, designers and tastemakers responsible for monitoring and protecting them. The trip ends with a stay in a newly renovated historic building in Versailles – the first hotel ever located on the monumental estate of Louis XIV – with private tours of seldom-visited spaces and gourmet feasts created by Alain Ducasse.
An unforgettable discovery of Jordan with an epic private tour of Petra by night (guests will have this wonder of the world exclusively to themselves); a tour of the spectacular Jordan Museum with its award-winning architect; a private concert in the ancient Roman amphitheater in Jerash; and more.
Virtual experiences include an exclusive preview of from Charleston the highly anticipated International African American Museum with the museum’s CEO; a visit from the legendary designer Bunny Williams’ Connecticut garden, run by Williams herself; and a tour of Angkor Wat led by the architect preserving the historic site. Each participant receives an exclusive free gift to accompany the experience.
Indagare is a members-only boutique travel planning company that inspires and empowers people to change their lives and positively impact the world through travel. The company offers curated content, personalized trip planning, and small-group trips around personal passions, helping members realize their travel visions by designing unforgettable itineraries and unlocking behind-the-scenes access and benefits they can’t find anywhere else and delivering them. in person and through digital, video, social media, print and partnerships. Founded by the top travel expert Melissa Biggs Bradley, Indagare leverages its global network to create extraordinary experiences and a lifetime of meaningful travel for sophisticated travelers, influencers and thought leaders who seek new experiences and care deeply about how travel shapes their legacies. . #howyoutravelmatters For more information, visit indagare.com.
Bank of America
Bank of America is one of the world’s leading financial institutions, serving individuals, small and medium-sized businesses, and large corporations with a full range of banking, investment, asset management, and banking products and services. other financial and risk management products and services. The company offers unparalleled convenience in United States, serving approximately 67 million retail and small business customers with approximately 4,100 retail financial centers, approximately 16,000 ATMs and award-winning digital banking services with approximately 54 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving businesses, governments, institutions and individuals worldwide. whole world. Bank of America provides industry-leading support to approximately 3 million small business households through a suite of innovative, easy-to-use online products and services. The company serves its customers through operations across United States, its territories and about 35 countries. Bank of America Corporation (NYSE: BAC) shares are listed on the New York Stock Exchange.
For more information about Bank of America, including dividend announcements and other important information, visit the Bank of America Newsroom and sign up for email alerts.
To enroll in the Preferred Rewards program, you must have an active, eligible personal checking account with Bank of America® and maintain the required balance for one of the balance levels in your combined eligible Bank of America deposit accounts (such as such as checking, savings, certificate of deposit) and/or your Merrill investment accounts (such as cash management accounts, 529 plans). You can satisfy the combined balance requirement for enrollment with either:
a combined three-month average daily balance in your eligible deposit and investment accounts, or
a current combined balance, provided you enroll at the time you open your first eligible personal checking account and meet the balance requirement at the end of at least one day within 30 days of opening this account.
You must have an eligible balance of at least $20,000 for the Gold level, $50,000 for the Platinum level, $100,000 for the Platinum Honors level, $1,000,000 for the Diamond level and $10,000,000 for the Diamond Honors level. Bank of America Private Bank customers are eligible to enroll at the Diamond level and may qualify for the Diamond Honors level based on their qualifying Bank of America, Merrill and Private Bank balances. Refer to your Personal expense schedule for more details on which accounts are eligible for combined balance calculation and receive program benefits. Enrollment eligibility is generally available three or more business days after the end of the calendar month in which you qualify. Benefits become effective within 30 days of signing up, or for new accounts within 30 days of account opening, unless otherwise specified by us. Some benefits are also available without enrolling in Preferred Rewards if you meet balance and other requirements.
Bank of America, Merrill, its affiliates and their financial advisors do not provide legal, tax or accounting advice. You should consult your legal and/or tax advisors before making any financial decision.
Banking products are provided by Bank of America, NA, Member FDIC and a wholly owned subsidiary of Bank of America Corp.
Merrill Lynch, Pierce, Fenner & Smith Incorporated (also referred to as “MLPF&S” or “Merrill”) offers certain investment products sponsored, managed, distributed or provided by affiliates of Bank of America Corporation (“BofA Corp.”). ). MLPF&S is a registered broker-dealer, registered investment adviser, SIPC member and a wholly owned subsidiary of BofA Corp.
Journalists can contact:
Andy AldridgeBank of America
Julia EhrenfeldBank of America
1 The highest incomes are households whose annual income >$125,000
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SOURCE Bank of America Corporation