Belgian vinyl flooring brand Beauflor offers a wide range of designs for many contract spaces, helping its customers to create truly bespoke solutions.
The floor is a new dimension for individual expression. Shown here is a custom pattern with banana leaves, created by vinyl flooring specialists, Beauflor
In case you missed the memo: customization of furniture and furnishings is one of the most significant developments in the interior industry today. I’m not exaggerating when I say that every conversation I have with design brands includes a discussion around the notion of personalization – so much so that my internal thesaurus is full of synonyms for the word, as it usually leads me to the write a plot.
Personalization is often touted as the ultimate modern luxury, but is it for everyone? I mean, I’m all for expressing individuality in our interiors, but it also reminds me of the paralysis I feel about a take-out menu, in the States. When the pleasure of the palate involves seemingly limitless choice, which path to choose? With a lack of professional cooking skills, the risk of making a mistake increases. It doesn’t matter so much when it comes to compiling an acceptable sandwich filling, but when it comes to the bones of a building or the decoration inside, the choice must endure; it has to be fair.
Beauflor has developed a digital printing system which makes it easy to reproduce a desired image on a roll of flooring. An experienced team is on hand to help you plan
customization requires a helping hand
The key to making customization work in interiors, in fact, is not just a brand’s manufacturing capabilities, but its ability to partner with customers and bring its expertise to the equation. This is the case that the Belgian flooring brand Beauflor done for me recently. Beauflor evolved from the local flax industry and now manufactures durable vinyl flooring, which cushions underfoot in offices and shops, clinics, schools and hospitality venues around the world; recent developments include antibacterial and hygienic treatment. It offers a broad portfolio of evergreen colors, designs and finishes, as well as studio collections of fashion-appropriate designs, but also the ability to ‘co-create’.
The key to making customization work in interiors, in fact, is not just a brand’s manufacturing capabilities, but its ability to partner with customers and bring its expertise to the equation.
‘Everything can be personalized these days – and as a result people find it easier to take the plunge to request something special,‘ confirms Nele Taelman of BeauflorThe studio team. ‘Most of the time we receive images of the idea they have in mind, and from there we create a design.The brand’s factory in Slovenia has the technology to digitally print any design on a floor intended for an area of more than 60 m². It’s a fast and flexible process that eclipses analog printing techniques and makes customization perfectly possible.
Playful themes can be used in nurseries and child-focused environments, such as this icicle pattern, or bring the outdoors in with a grassy trompe l’oeil
Tap into a fountain of expertise
For the co-creation process, the in-house design team makes themselves available to “think along with you” – responding to specific images or mood boards from which to develop a design. They have all the information and inspiration needed to keep up to date with fashions, attend trade shows and follow trend agencies. Mastering international tastes means they also know when a neutral palette might be preferable and when a color adventure is likely to be desirable. But above all, they are also adept at translating original ideas into a specific layout and laying out a clear installation plan.
For the co-creation process, Beauflor’s in-house design team makes itself available to “think along with you”
Collaboration with BeauflorThe co-creation offering of led to practical and meaningful designs. A terrazzo pattern invigoratingly ties together a palette of sophisticated materials for a fashion boutique, while sports facilities and gyms can benefit from permanent markings, whether it’s measurements or grounds in the gym. sport or the boundaries of the field in the sports hall.
Beauflor’s site-specific design at the RSG school in Ter Apel, the Netherlands, depicts the age rings of the trees that populate the surrounding environment
Form and function on request
A collaboration with Van Manen en Zwart Architecten on the floor of the RSG school in Ter Apel, the Netherlands, led to an original, site-specific design. ‘The school is located in the middle of an environment rich in trees and these trees have become an integral part of the building and interior concept,‘ explains chief architect Marit Reitsma. ‘The print represents the annual rings of trees. Together with the leaves on the walls and the blue tones of the sky, this contributes to a fresh and playful interior.It was also a way to define areas by function. ‘We were able to create light areas using these large characters. This creates a natural distinction between walking routes and accommodation areas.‘
Art takes to the floor in this bespoke design with a colorful grid of pop art-inspired patterns, printed in Slovenia by Beauflor’s specialist team
Although bespoke designs can have a practical function, sometimes this is just a fun new area for creative expression – a request, for example, for a candy-inspired design has led to the Beauflor the design team scans pounds of candy before handing them out to staff. But in all successful customizations, the expertise and ownership that an experienced team brings to the process is consistent. This way, the limitless choice doesn’t have to cause blind panic, just an exciting possibility.
Guest post by Emma Moore / Architonic
simon keane-cowell I architonic
May 24, 2022