Accor is preparing to bring the French art of living to Cairo

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Accor, world leader in augmented hospitality with more than 420 hotels in India, the Middle East, Africa and Turkey, is expanding its luxury presence in Egypt with the signing of Sofitel Cairo New Capital Hotel & Residences, a new flagship property of the group which will strengthen the Sofitel brand in Egypt.

The new property will be located in the heart of the New Administrative Capital (NAC) of Cairo, a self-contained city comprising components of hospitality, residential, entertainment, commercial, retail and government entities, including the presidential palace, the parliament, the cabinet, Supreme Court, all the ministries of Egypt and various foreign embassies.

The property will feature two towers and a podium, in which the first tower will include 200 hotel keys and 280 branded residences, from one to four bedrooms, while the second tower will include offices and commercial spaces.

The group collaborates with Edge Holding, an Egyptian real estate developer created by Al Borouj Misr Developments and Al Mashariq KSA as a joint venture in 2018.

“Edge Holding Urban Development is the first and largest Egyptian-Saudi commercial investment made in the new administrative capital. He brought 20 years of experience and due to his gathered experience, he was able to undertake two booming projects under the Egyptian government,” said Mr. Hazem El-Sherif, Chairman of Edge Holding. “Each project has its unique bespoke aesthetic design offering a smart lifestyle within an unparalleled community, supported by Edge Holding’s dedicated community management team. Edge Holding has made sure to provide NAC with two projects that exactly meet the needs and demands of the clients with OIA Complex and OIA Towers. OIA Towers, a conventional development with remarkable views and perspectives; Unique 30-storey East and West twin towers meticulously designed with international quality standards. It is designed along the idyllic location of the new administrative capital offering an integrated mixed-use development merging residential accommodation experiences, thus shaping an idiosyncratic community integrating 100,507 m² of commercial, residential, medical, hotel and fully furnished. landscapes and vast extensions of greenery, overlooking the green river.”

Strategically located at the center of the NAC, with various parks, an international airport, educational institutes, medical facilities and 20 skyscrapers, including the tallest tower in Africa, the property will also provide convenient and easy access to roads main roads running from north to south and further connecting the NAC to the rest of Cairo.

“This is another key milestone for us in Egypt,” said Mark Willis, CEO of Accor India, Middle East, Africa and Turkey. We are very proud to further expand our luxury footprint in Cairo, especially in the New Administrative Capital (NAC), through the Sofitel brand, which will surely succeed in blending the essence of the destination with the art of living in la française, while creating chic experiences for our guests at ‘Vivre à la française’!”

Once open, the Sofitel Cairo New Capital Hotel & Residences is expected to meet the expectations of guests and travelers alike, whether they are looking for a convenient location within the NAC with luxurious offerings or long-term accommodation in the branded residences on site. . In addition, the property will also include five dining venues, ample meeting space, and extensive recreation areas.

Accor currently operates 34 properties (9,399 keys) in Egypt, and another 34 (9,951 keys) are under development.

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